It’s the last day of your Sapporo trip. Are you thinking, ‘I’ll just buy all my souvenirs at New Chitose Airport’? Actually, the airport can be surprisingly difficult for leisurely souvenir shopping due to pre-departure rush and huge crowds. That’s why we recommend ‘pre-shopping’ in Sapporo city (Sapporo Station area & Tanukikoji area).
In this article, we’ll introduce five absolutely unmissable souvenir spots in Sapporo, sharing real shopping tips that travelers truly want to know, such as limited edition sweets only available here, and clever techniques for bulk buying and shipping items home.
Hokkaido Shiki Marche Sapporo Stellar Place Store
📍 Address: Sapporo Stellar Place Center 1F, Kita 5-jo Nishi 2-chome, Chuo Ward, Sapporo, Hokkaido 060-0005, Japan
Located within Stellar Place, directly connected to JR Sapporo Station, ‘Hokkaido Shiki Marche’ is a select shop perfect for last-minute purchases before heading to New Chitose Airport or for ‘pre-study’ at the beginning of your trip. It boasts a wide range of Hokkaido delicacies, from classic sweets to processed seafood, agricultural products, and dairy products, making it feel like a small supermarket—its biggest appeal.
Especially recommended for travelers are souvenirs for home. Reviews praise local ingredients that enrich daily meals, such as ‘the instant fresh noodle local ramen set (affordable at about 900 yen!), which is also great for freezing’ and ‘bottled chunky salmon, perfect for onigiri.’
Furthermore, the store has a ‘Sapporo Nogakko’ baked sweets takeout corner, where you can enjoy store-exclusive ‘Freshly Baked Cookie Sandwiches with Anko Butter’ and soft-serve ice cream. Unusually for a souvenir shop, they also offer free small bags (with cute designs!), which is a great convenience for travelers buying multiple small gifts. As registers can get crowded on weekends and in the evenings, be sure to allow plenty of time for your visit.
Daimaru Sapporo Store
📍 Address: 4-7 Kita 5-jo Nishi 4-chome, Chuo Ward, Sapporo, Hokkaido 060-0005, Japan
If you’re looking for upscale souvenirs, the underground food floor (‘Hoppe Town’) of Daimaru Sapporo Store, also directly connected to Sapporo Station, is an absolute must-visit. It exudes a sophisticated department store basement atmosphere, always bustling with excitement during limited-time pop-up stores and seasonal events like Valentine’s Day.
What travelers absolutely must check out here are the immensely popular brands ‘SNOW CHEESE’ and the winter-exclusive ‘SNOWS,’ which draw long lines every day. Particularly, SNOW CHEESE’s ‘Snow White Cheese’ and ‘Snow Gold Cheese’ are so popular that all products sell out within just a few hours of opening. If you absolutely want to get your hands on them, the golden rule is to queue at the West Underground Passage entrance an hour before opening, even on weekdays. Purchase limits may also be in place, so be sure to check official information or on-site notices beforehand.
Furthermore, if you drop by in the evening, you might unexpectedly find them distributing numbered tickets for delicious sweets or encounter limited-edition items like Sapporo Nogakko’s ‘Dairy Baked Cheesecake’ – it’s packed with the unique thrill of a department store basement.
Rokkatei Sapporo Main Store
📍 Address: 3-3 Kita 4-jo Nishi 6-chome, Chuo Ward, Sapporo, Hokkaido 060-0004, Japan
Rokkatei is famous for ‘Marusei Butter Sandwich,’ a quintessential Hokkaido souvenir. ‘Rokkatei Sapporo Main Store,’ located a 5-minute walk from Sapporo Station South Exit, is more than just a souvenir shop—it’s like a sweets theme park.
The spacious sales floor on the first floor offers not only classic sweets but also items exclusive to the Sapporo Main Store and a wide selection of ‘loose sales’ where you can buy individual pieces, perfect for creating your own customized souvenirs. The biggest highlight is the ‘Tea Room’ on the second floor. Here, you can savor the legendary ‘Marusei Ice Sandwich,’ a menu item only available at select stores such as the Obihiro Main Store. Rich butter ice cream and raisins are sandwiched between crispy biscuits—it’s truly exquisite. You can also enjoy ‘Millefeuille,’ the refreshing blueberry cheesecake ‘Tokapu,’ fluffy and fragrant ‘Hotcakes,’ and even authentic monthly pizzas, all at surprisingly reasonable prices.
The interior is adorned with Rokkatei’s familiar floral cushions, allowing you to spend an elegant time overlooking the greenery of the courtyard. While there may be a wait on weekends, you can get a numbered ticket with a QR code and wait while shopping on the first floor, so there’s no stress. What’s more, there’s a generous secret perk: visit on your birthday, and you’ll receive a ‘free cake and drink,’ so if you’re on an anniversary trip, be sure to bring your passport or driver’s license!
Hokkaido Souvenir Tanukiya
📍 Address: 4-18 Minami 3-jo Nishi 4-chome, Chuo Ward, Sapporo, Hokkaido 060-0063, Japan
‘Tanukikoji,’ an arcade street running east to west through the heart of Sapporo. In its 4-chome, a giant tanuki statue conspicuously welcomes visitors to ‘Hokkaido Souvenir Tanukiya,’ an old-established store boasting over 100 years of history.
It prides itself on an overwhelming selection of over 5,000 items, one of the largest in central Sapporo. From classic sweets like Shiroi Koibito, Royce’, and Rokkatei to traditional wooden bear carvings and local character goods, it’s no exaggeration to say you can find almost everything you want to buy in Hokkaido here. They are also keen on the latest sweets, quickly stocking trendy souvenirs like ‘Yuki Basque,’ a melting cheesecake that can be carried at room temperature.
The store is spacious, with clean restrooms on the second floor. Its meticulous hospitality, catering to travelers, is highly praised in reviews, including a service offering 1 hour of free parking at affiliated parking lots for purchases over 2,000 yen, and smooth tax-free procedures. Trying your luck at the popular ‘1,000 yen gacha’ outside the store would also make for an interesting travel anecdote.
Omiyage no Mise Kobushiya Sapporo Store
📍 Address: Kirakudo Bldg 1F, Minami 3-jo Nishi 4-chome, Chuo Ward, Sapporo, Hokkaido 060-0063, Japan
For those who want to ‘buy multiple boxes of Jaga Pokkuru!’ or ‘send heavy seafood and liquor home to their family!’, ‘Omiyage no Mise Kobushiya Sapporo Store,’ located at the corner of Tanukikoji 4-chome, same as Tanukiya, is an absolute must-recommend.
Kobushiya’s biggest advantage is, without a doubt, its ‘cheap shipping fees.’ For purchases totaling 5,400 yen or more (including tax), they offer an exceptionally low flat rate of 1,100 yen per shipment from Hokkaido to Kyushu (additional charges for Okinawa and cool delivery). If you buy bulky sweets and heavy bottled goods here all at once and ship them home, you can enjoy the rest of your trip and your return flight unburdened.
The product lineup is also extremely extensive, and you might even find popular items that tend to sell out at the airport. Furthermore, original sweets from their own group’s confectionery shops and niche items only available here, such as limited edition Hello Kitty music boxes, are also quietly popular. Since they are open late into the night (around 9 PM to 10 PM), travelers can enjoy leisurely souvenir shopping after dinner around Susukino, which is a big plus. (Note: Staff keep a close watch to prevent shoplifting, but the customer service is very polite, so please shop with peace of mind.)
Summary: Planning is Key for Souvenir Shopping in Sapporo
Sapporo boasts a concentration of attractive souvenir spots, including ‘exclusive sweets’ not found at the airport, ‘a treasure trove of local ingredients’ that can be used like a supermarket, and ‘long-established stores that ship at incredibly low rates.’ For particularly popular department store basement sweets and Rokkatei’s tea room, it’s best to aim for earlier hours.
Make good use of your free time during your stay and enjoy the best souvenir hunting that will fill both your suitcase and your heart!
